Noir Parfums — 2024
Visual Identity & Packaging
Client
Noir Parfums
Year
2024
Services
Brand Identity, Packaging
THE CHALLENGE
Noir had a cult following but packaging that looked like a mid-range drugstore product.
OUR APPROACH
Stripped everything back. Black. Gold. One typeface. Packaging that felt like opening a secret.
THE OUTCOME
Picked up by Selfridges and Harrods within 90 days of launch.
12
SKUs redesigned
Sold
to 40+ retailers
8
week delivery
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