Meridian Bank — 2024
Brand Refresh & Campaign
Client
Meridian Bank
Year
2024
Services
Brand Strategy, Campaign
THE CHALLENGE
Trust without feeling old. Modern without feeling reckless. Banking without the beige.
OUR APPROACH
New visual system built on human moments, not financial abstractions. Campaign launched in 3 markets simultaneously.
THE OUTCOME
Best campaign performance in Meridian's history. NPS up 28 points in 6 months.
28%
NPS increase
3
regional markets
$2M
media spend managed
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